Similar to SEO (Search Engine Optimization), we’ll see RSS Reader Optimization or Feeds Reader Optimization, with the popular of RSS readers such as Google Reader and Bloglines. Stowe’s blog is at the TOP of my bloglines subscriptions since it has name “/Message” (“/” is the key). It always gets my first attention! This is a simple example of RSS Reader Optimization, though I’m not sure if Stowe did it with intention. A VC is a good blog name too.