Google and Personalization

Following is copied from http://glinden.blogspot.com/.  From search perspective, I have not experienced any personalization yet from Goolge.

In Google’s Q3 2006 earnings call, Google CEO Eric Schmidt emphasized personalization of information in Google’s mission and future plans.

Some excerpts:

We believe that people’s information and the information they want to receive … needs to be accessible when and where they want it for them in a very personalized way.

The interesting thing is that this approach to having your information personalized is a benefit not only for the user who can continue to refine and target information … but also for businesses who want to know they are spending their money in an effective and targeted way.

As we continue to innovate and bring out … new products, we’ll also continue to … improve the experiences, bringing the most personalized and targeted information to people, which is ultimately our mission.

[We] provide access to the world’s information … [and] organize it in a very personalized and targeted way. That benefit drives the entire cycle of Google, and it’s fundamental.

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