Personalization: implicit vs explicit (2)

is a good review.  As Greg, founder of Findory, indicated, implicit way of personalization is still working in progress.  The best approach will be a combination of implicit and explicit. 

On the explicit side, users need to get good ROI: return of investment.  Users spend certain amount of time to specify their own preference. They need to be convinced this investment is really worth it. 

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